Synthetic grass is going in everywhere: schools, parks, rec centers are all being carpeted with the stuff. And why not, fake grass offers athletic administrators a double whammy of benefits, more play time with less maintenance. But now other issues are start to heat up around the subject. Synthetic fields can be really hot. Scientists at Columbia University have examined thermal images of New York City during the summer and found these can run up to 60 degrees hotter than their natural counterparts.

“Our fields shimmer from waves of heat like you see in a desert,” says John Triana, a coach and trainer in Red Hook, Brooklyn. So he makes his players take water every 6 minutes in the summer.

But water alone won’t solve this problem. Intense heat causes dramatic fluid and electrolyte losses that must be replaced if performance is to be maintained. Ultima Replenisher is one terrific answer to the problem. Ultima balences 5 macro electrolytes with 3 micros. It’s formula matches what is lost in perspiration. For example, two potassium for every one sodium which is like the human body and unlike popular “Sports Drinks” loaded with salt and sugar. Because Ultima has no sugar to upset the stomach and slow hydration, it goes to work fast.

Ultima Replenisher is available at many Whole Foods Markets, Wild Oats Markets and better stores everywhere. It’s also available online at www.ultimareplenisher.com

Suddenly, all the talk is about Stevia! Maybe it’s time for this intensely sweet, thoroughly natural, and time tested herb to get the recognition… and use… its deserves.

Turns out the Coca Cola Company, in partnership with food heavyweight Cargill, has been secretly working on a “breakthrough approach in the sweetener world,” according to the Wall Street Journal. New? Breakthrough? Ultima Replenisher’s natural, no sugar formula has included Stevia for 10 years. Thousands of athletes, moms, dads and kids have been enjoying the benefits of our delicious and perfectly balanced electrolyte drink for years.

“It’s curious to see the big beverage companies come around on the subject of Stevia,” says Ultima Health Products President, Seth Bovio, “for years they have fought this tooth and nail.” Members of the Atlanta-based lobbying organization Calorie Control Council include Cadbury Schweppes PLC; Pepsico, Inc.; Merisant Co., maker of Equal; and Tate and Lyle PLC, maker of Splenda. According to Lyn Nabors president of the CCC, the Rebiana announcement could trigger interest in a healthier generation of sweeteners. Archer-Daniels Midland Co, one of the world’s largest producers of high-fructose corn syrup is less worried about the impact of sweetener innovation, according to the Journal.

“Maybe this is a case of the mountain moving to the molehill,” says Livingston Miller, an investor in UHP, Inc, “Or at least if you can’t lick ‘em, join ‘em! But whatever happens with the large beverage companies, our consumers can always count on Ultima for natural electrolyte replenishment that’s perfect for all ages and walks of life.”

PUMA® and Ultima Replenisher have committed to major sponsorship of Raleigh’s inaugural Sony Ericsson City of Oaks Marathon and Rex Healthcare Half Marathon, an event benefiting the American Cancer Society and The Leukemia & Lymphoma Society. The marathon and half marathon are scheduled for the morning of Sunday, November 4, 2007 with a start and finish near the N.C. State Fairgrounds.PUMA will be the official apparel and footwear sponsor of the event, providing race awards, event giveaways, and more. Ultima will serve as the official sport drink provider. Both companies will take part in the pre-race expo sponsored by BaySix

USA on Friday, November 2 and Saturday, November 3.
“Raleigh is one of my favorite places to run in America,” says Seth Bovio, Ultima’s president. “Our intention is to be involved with the race as long as it is in existence.”Bovio believes that Ultima’s low-sugar, electrolyte drink will help maximize runners’ performance on race day. “Ultima is a natural benefit and advantage over sports drinks today. It just makes sense to offer an electrolyte drink that is healthy, natural, and works.”For PUMA, the event enables the company to expand its support of the running category and to reach all types of runners – from competitive to recreational. The company, whose marketing platform is “Enjoy Running”, will use prominent branding throughout the race and on all race collateral material. According to PUMA, the race is one of the many important events that help strengthen the PUMA brand and Complete Running collection.Both the marathon and half marathon will take place in downtown Raleigh. Presenting sponsor Raleigh Running Outfitters established the race with the intention of bringing a prestigious running event to the city of Raleigh, one that would have the potential to draw thousands of runners. The race will boost tourism in the downtown area and other areas of the city and contribute in a meaningful way to two cancer-related charities that are close to the heart of many of the Triangle’s runners.The marathon and half marathon will award a combined cash purse of $13,400 plus commemorative awards and other giveaways. The event will also feature the BaySix pre-race expo, a pasta dinner hosted by Raleigh’s Zely & Ritz restaurant, and post-race festivities at the State Fairgrounds.Participants can register for the 26.2-mile marathon or the 13.1-mile half marathon at www.cityofoaksmarathon.com. All registration is being handled on line. For more information about the race, visit www.cityofoaksmarathon.com or contact Jim Micheels of Raleigh Running Outfitters at (919) 870-8998.Raleigh Running Outfitters is an independently owned and operated specialty running retailer, established in 2003 by Jim and Carolyn Micheels. The store specializes in proper shoe fitting and expert advice from a staff of experienced runners. In 2006, it was named one of the 50 Best Running Stores in America by The Running Network and Formula 4 Media, and for the last two years, was voted the #1 specialty running store in the South Atlantic through Runner’s World magazine’s Runners’ Choice Award program.

“I’d like to see an electrolyte replacement drink for kids aged infant to six years old that’s not loaded with sugar and artificial ingredients,” says a pediatrician in Wayland, Massachusetts.

Doctors and nutritionists everywhere will be pleased to hear abut Ultima Health Products, Inc. new Ultima Kids formula. The Kids formula is based on the company’s popular, naturally flavored, raspberry electrolyte sports drink. “It’s a lighter and smaller portion size version,” says Seth Bovio, Presdient of the New York based sports and nutrition company.

Young children with signs of flu or diarrhea can become de-hydrated rapidly and need fluids and electrolytes like potassium, magnesium, sodium and chloride to recover. Ultima Replenisher re-hydrates faster and more completely than water or Pedialyte alone because its no sugar formula passes through the intestines and into muscle tissue without needing to be digested.

Ultima for Kids can be found in selected Whole Foods Market and Wild Oats stores across the country.

More information and direct sales are available at the company’s website www.ultimareplenisher.com

“This is a product I can recommend, and not just when kids are sick,” says the pediatrician, “They love the fresh raspberry taste and I love the fact there’s no sugar to add calories kids don’t need.”

Ultima Health Products, Inc. is based in New York City and sells its Ultima Replenisher electrolyte Sports Drinks all around the country. The products are favorites of elite athletes, particularly top marathoners. Increasingly, these sugar free sports drink are being adopted by the general public as delicious and nutritious alternatives to sugary sports drinks and soda.